I interrupt my regular schedule to be serious for a moment.,
That’s quite hard to do, when I was working on what should become my next post “Two wrongs don’t make a white”. That will now wait.
There are many people in the US and the UK that have been kind enough to indicate a great excitement about our impending launches there, and I have personally been thrilled everytime somebody mentions it.
However – and this is my fault – there are some misconceptions about what this all means.
In each territory, Lady Devotea and I have gone through a process of selecting a distributor. Once selected, we sign an agreement and then the distributor becomes responsible for blending and shipping our teas.
Each distributor will decide, in consultation with us, which teas they will or will not blend and sell. We provide the sources for much of the tea, but there is also some local sourcing.
We anticipate that each distributor will kick off with five or six of our teas. We currently have fifteen on our Australian site.
Some of the teas will be difficult to source and replicate overseas, For example, two of our teas use significant quantities of Australian Daintree. This is very hard to get and quite expensive elsewhere, so Aussie Ginger Chai, and January XXVI are less likely to make the roster. That’s not to say we won’t work with the distributor to come up with alternatives. Another example: Lemon Myrtle, a major part of both 1001 Nights and Kali Chai can be hard to get elsewhere.
The process of drying lavender and oranges for our Lady Devotea blend is our own invention, and it might take some time for those techniques to be passed on to our distributors.
An obvious question is “Why don’t we just send the tea from here?” The reason: cost. Tea costs about twice as much in Australia as it does in the US or the UK. To then ship it doubles the price. So, even if you personally might see the value in paying 4 times the proper price for our tea, not everyone will!
So in May(US) and June(UK) , www.the-devotea.com will start offering country specific site which will tell you what is available in your own territory.
You can rely on Lord Petersham, 1910, Persian Princess and (The Gods of Lemon Myrtle willing) 1001 Nights.
For technical reasons, I suspect that Two Tigers and Finbarr’s Revenge are “likely”, Jim’s Caravan and The Duchess ‘quite possible’.
If a distributor decides to add Kali Chai, Peppermint Plus, Lady Devotea or Fleurs de Provence, they will have to source various ingredients that may add some time before they can make them available.
In Australia, we are rapidly expanding in a wholesale sense. By the end of the financial year (that’s June 30 here) we plan to have ten outlets selling our teas. They are mainly High Tea venues and somewhat aimed at tourist areas, because we offer the ability for a venue to not just to serve our tea but also sell packets of it, thereby improving their return. We will be working with our distributors to help them do likewise over the remainder of 2012 and beyond.
So, a little patience with all of us, and we hope to have some of our tea in your pot, via your mailbox or your favourite High Tea spot, very soon.
Anyone who wants to mention how much they enjoy specific blends of ours might like to comment below. It can only help with our planning!